Evaluation

For the evaluation of my coursework, I decided that making a website would be the best way to present it. Blogger has a tendency to make certain layout aspects a bit awkward and hard to manage, so I used wix.com instead - I thought it was the most clear and aesthetically pleasing way to arrange everything. 

The website can be found under THIS link. 

The questions each subpage on the website answers are as follow: 
  • QUESTION 1 - In what ways do your music video, CDD and MMA use, develop or challenge forms and conventions of real music videos, CDDs and MMAs?
  • QUESTION 2 - How effective is the combination of your music video and ancillary texts?
  • QUESTION 3 - What have you learned from your audience feedback?
  • QUESTION 4 - How did you use media technologies in the
    construction and research, planning and evaluation stages?

Construction: Music Video Editing

The short video below is the sped up procedure I've gone through whilst editing my music video. I have encountered plenty of issues - such as Premiere Pro refusing to cooperate and quitting without saving an hours worth of work, or the PC suddenly restarting out of nowhere - but I managed to overcome them and eventually finished the edit.




You can see that version of the video below:



This was just the first version of the video, before any audience feedback or tweaking; I knew that I needed to make some changes. First big one after acquiring some audience feedback was how small and seemingly not very important some of the jumpcuts were towards the end of the video (especially in the bit when the character was lying down on the bed). I decided to play around with the energetic bit even more - to see how much more chaotic I could make it with the limited footage I had.

As well as that, I myself noticed some minor mistakes to fix: such as the poorly chosen colour of the title or the jump between the mirrored shot, which was slightly weirdly delayed and followed by a black screen for a fraction of a second. All of these were fixed in this version of the video, which is my final one:




Before I exported that version of the video, I decided to look a bit more into the available presets; the earlier version had some frame compression issues with resulted in weird lines on the edges of each moving object. With new settings, more fitting to the source material and the upload destination, this version looks much sharper and much more professional.

Construction: Music Video Filming

Below is a short video from the set of my production; since for most of the filming it was only me and one of the actors, there wasn't much opportunity to get any footage from an outsider's perspective. However, there are plenty of bloopers caught on camera (with my voice coming from nowhere, or so it seems), and they show how much fun filming actually was.


Research & Planning: Shotlist

Since writing the treatment, I have changed and added certain shots; when putting together the animatic I realised that I might be lacking some footage if I go through with my original ideas. Hence why shots I haven't thought of before appear on the shotlist for my video.



Shot
Angle
Mov.
Description
Cast
Notes
ELS
N/A
N/A
Establishing shot of yarn on the wall, maybe window?, subtle movement with a gust of wind
N/A
Make sure the background doesn’t look overly messy; get enough of a CU
ELS/ CU (?)
VARIED
PAN/
CIRCLE
Shots of the yarn around the room, like someone’s eyes following its trails
N/A

ELS
N/A
N/A
Main C. lying on the bed, eyes closed, the door’s POV, surrounded by red yarn (everywhere)
Emma
SLEEPING but upset; not peaceful sleeping
ECU
N/A
N/A
Eyes of MC, opening – visibly sad
Emma
Slow, hesitant
A/MS
N/A
TRY
MC in the center of the shot, turn to her left side and starts playing with the yarn (‘automatic manner’)
Emma
TRY both as a cut and a physical camera movement
ECU
N/A
N/A
MC’s hand, playing with the yarn around her

Emma
AUTOMATIC
CU
N/A
N/A
MC looking up, like she’s observing the yarn above her
Emma
A cutaway to the pans of the yarn around the room
ELS
N/A
N/A
MC singing to the lyrics of the whole song, sitting in the middle of the bed, eyes tearing up, staring directly into the camera
Emma
Filler – make Emma sing through the whole song
MS
N/A
N/A
MC sitting up against the bedframe, hugging her knees, looking the yarn around her, starts playing with the yarn
Emma
Cut out when she looks down on the yarn!
MS
N/A
N/A
MC making shapes with the yarn
Emma
Continued from the previous shot
MS
N/A
N/A
MC destroying the yarn, shaking her head (shaking off the flashback of Freddy)
Emma
Same camera arrangement!
A
HIGH
N/A
MC making shapes with the yarn (aerial)
Emma
Try two camera positions
MS
N/A
N/A
MC hugs her knees again, puts her head on her knees (sitting against her bedframe)
Emma
Same as the ones when she’s playing with the yarn
MS
N/A
N/A
Continuation from the previous shot, profile shot of her cheek touching her knees
Emma
Match on action!
CU
N/A
N/A
Same shot, second verse of the song (“You say I will never change my ways” and onwards, to cut later), ends with her putting her head against the bedframe again
Emma
Closer look at her face, lip syncing
LS
HIGH-ISH
N/A
MC returns to laying position, visibly resigned, almost bored and exhausted
Emma
Make it look natural – Emma must be comfy!
MS
HIGH-ISH
N/A
Empty white shot of the bed, the character entering the frame from the bottom/top
Emma
Try both! Also, match on action
LS
N/A
N/A
MC sitting up again, clenching her fists on the cover (energetic bit of the song about to begin)
Emma
DETERMINATION
LS
N/A
N/A
Energetic bit playing, MC looks to her side (staring off into the distance) and at the yarn around her, visibly determined
Emma
Shot continued
LS
N/A
N/A
Continues from the previous shot, on one of the sides, looking at the bedframe behind her back
Emma
Try both sides!
LS
N/A
N/A
MC goes back to sitting upright, wipes away her tears and stands up on the bed OR throws legs off the bed and wipes away her tears
Emma
B O T H again, whichever looks better
LS/MS
VARIES
VARIES
MC starts taking the yarn off the walls, bedframe, whole room – focus on jump cuts, energetic but gentle movements, take it in a chaotic circle; different levels in every single place so a nice sequence forms
Emma
As the yarn gets cleaned up, more and more furniture and colour returns into the room
LS/MS
N/A
N/A
As ending approaches, editing and movements slow down, all the yarn cleaned up APART from the ring finger bit
Emma
CARDBOARD BOX
LS/MS
N/A
N/A
MC looking at the yarn on her finger
Emma

ECU
HIGH-ISH
N/A
MC smiling gently
Emma

LS
N/A
N/A
MC taking off the ‘ring’
Emma

MS + CU
N/A
N/A
Shot of MC hiding all the yarn into a chest/box
Emma

LS
N/A
N/A
MC hiding the box/chest under the bed, and leaving the room – contrasting one of the first opening shots of the video
Emma
OR puts next to her on the bed and leaves
CU
N/A
N/A
Profile shot of the character, lip syncing, lying down on her back (chorus)
Emma
Mark down where the camera is! Freddy arriving later
CU
N/A
N/A
Same shot of Freddy as the character, same lyrics, same position (chorus)
Phil
Make sure it’s IDENTICAL, MAKE SURE no yarn
LS/A
N/A
N/A
Bird’s eye view of the two characters lying in bed, ‘sleeping’, no yarn, one grabs the other’s hand
Phil, Emma
NO YARN! Emma’s shirt can’t be the same as in the rest of the video OR not visible; different colour blanket
LS/MS
N/A
N/A
Freddy and MC sitting on the bed, talking about something
Phil, Emma
Emma must be wearing a different shirt (coloured!)
LS/MS
N/A
N/A
Continues from the previous shot, but now the conversation looks more like an argument
Phil, Emma